Bring your brand
into the everyday lives
of young Vietnamese consumers

VIEN AGENCY specializes in content marketing with local Vietnamese creators, connecting Chinese brands with influential Vietnamese voices across Southeast Asia. We deliver paid creator video campaigns in beauty, personal care, store visits and more.

10000+Creator Partners

1.5B+Follower Reach

200+Brands Served

Creator Content Preview Creator collaboration example 1

Beauty Personal Care Store Visits 10,000+ Creators 1.5B+ Follower Reach

Content Categories

Local Vietnamese Creators Across 10 Core Categories

We build content around how Vietnamese consumers choose products, spanning beauty, personal care, consumer tech, AI, gaming and education, so brand messages fit naturally into local conversations.

01 Content Category

Beauty

Makeup wear tests, ingredient highlights and in-store pricing that reflect the tastes and shopping habits of young Vietnamese women.

02 Content Category

Personal Care

Authentic personal care and household cleaning moments that build trust and support conversion through everyday life.

03 Content Category

Store Visits

On-location store visits that support local purchase decisions and help brands establish a presence in Vietnam.

04 Content Category

Lifestyle

Everyday outfits, useful home finds and lifestyle stories rooted in the lives of young Vietnamese consumers.

05 Content Category

Travel

Destination guides, hotel and homestay visits, and itinerary tips for audiences who value travel and experiences.

06 Content Category

3C

Reviews, unboxings and specification comparisons that inform purchases of phones, computers and smart devices.

07 Content Category

Gaming

Mobile gameplay, new game reviews and practical guides for Vietnam’s young gaming audiences.

08 Content Category

AI

AI tool reviews and productivity demonstrations for early adopters and people looking to work more efficiently.

09 Content Category

Education

Course reviews, study methods, and overseas study and certification experiences for students and parents.

10 Content Category

Parenting & Baby

Pregnancy knowledge, parenting products and family routines for new parents and those planning a family.

Service Packages

Three Packages for Store Visits, Local Video Content and Custom Campaigns

100% Vietnamese creators, 100% local content. Our local team handles creator selection and outreach, content coordination, filming, publishing and project follow-up. Select a package for detailed pricing.

01 Store Visit Package

In-Store Experiences

Creator visits and published videos for store openings, new arrivals, seasonal promotions and ongoing campaigns in Ho Chi Minh City or Hanoi.

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02 Local Beauty & Household Video Package

Local Video Content

Vietnamese creators produce product experience videos in batches using approved templates, building a library of authentic Vietnamese content for beauty, skincare, personal care and home cleaning brands.

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03 Custom Brand Content Package

Custom Brand Campaigns

Content tailored to brand positioning and product strengths, including reviews, experience sharing, demonstrations and daily-life stories for beauty, parenting, home, appliance and lifestyle brands.

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All prices are in Chinese yuan (CNY). Responsibility for samples, shipping, in-store experiences, advertising and taxes is defined in the project quotation. Video retention, reposting, re-editing, advertising rights and watermark-free deliverables are agreed before work begins.

Featured Work

Brand Campaigns Brought to Life in Vietnam

Our case videos are updated regularly. Explore examples of our services and content strategies below.

Household Cleaning Brand

Everyday Home Care Creator Content

One everyday-life video from a Vietnamese creator achieved around 1.2 million views, nearly 4,900 likes and 574 saves.

M&G

Back-to-School Creator Campaign

Campus and lifestyle creators deliver content timed to Vietnam’s back-to-school season.

Premium Bedding Brand · Vietnam Flagship Store

Flagship Store Opening Creator Campaign

Eight Vietnamese lifestyle and home creators visited the store and published TikTok videos about quality sleep and smart mattresses. With over 450,000 followers combined, 300,000+ views and a 100% publishing completion rate, the campaign supported traffic and conversion during the opening period.

LySmileGo · Oral Care

At-Home Whitening Strips Experience

A Vietnamese creator shares the unboxing, application and usage experience, bringing whitening strips naturally into a daily care routine.

How We Work

Four Steps to a Creator Campaign

Define the Brief

Understand your brand, target market and budget, and align on content direction and creator style.

Match Creators

Select creators by category, audience profile and pricing to build a suitable proposal.

Produce Content

Creators produce paid videos while our team coordinates scripts and content quality.

Review Performance

Consolidate campaign data and reporting to inform the next collaboration.

Bring your brand
into the everyday lives
of young Vietnamese consumers